Category Archives: seo

SEO Vancouver BC

SEO is a highly valuable service that can help you to send your company to the top of the search engines making sure it receives the maximum amount of targeted traffic. However, search engine optimization is also a highly complex process and involves a wide range of different strategies and techniques meaning it is highly beneficial to use a professional search engine optimization Vancouver company. Here we considered the highlights of SEO and how complex and varied that can be — the aspect in question – link building. Link building means making sure that there are as many links out there on the web pointing toward your site as possible.

These links will serve a double purpose – on the one hand they will ensure that as many people as possible see your website while browsing elsewhere on the web, while on the other they will act as votes of confidence in the eyes of Google – Google will assume that if lots of people are linking to your site then it must be good and worthy of a high ranking. There are lots of ways to build links though.

One popular way is simply through link trading which involves offering to put a link on a website in exchange for a link back. This strategy is straightforward, but it is important to make sure that the links are traded with good sites that will improve your reputation. If the links are with poor websites or websites that have little to do with your content and so don’t offer any value to your visitors, then, in fact, this won’t increase your ranking but could see your site getting penalized. An SEO Vancouver BC company will know precisely the sites to trade with and will know how to get as many as possible to play ball. This involves even using software that can help them to track down hundreds of website owners who all have sites related to yours and send them all personalized e-mails at the touch of a button. In some cases, a link will be worth enough that a company will offer to pay for that link or for general advertising on that site.

Another strategy is to write articles and upload them free to other sites – but to include a link back to your site in the text — this way the other site gets some content, while you get a link in return. Again here though choosing the site for it’s prestige as well as its relevance is essential. The best forms of link building are far more subtle and strategic, however. For instance, good search engine optimization includes forms of social media marketing – in other words utilizing social sites such as Facebook and Twitter to try and spread the word about a company in a viral fashion. This is especially effective since the Google Panda update. Another great strategy is ‘link baiting’ which means writing articles or creating software/videos/images on a site that will be the kinds of things people will want to share and spread so that they end up promoting you.